Customer Insight & Analytics
| Buying Analysis | Customer Value |
Successful companies know that business growth isn't simply a matter of
acquiring customers. It's a matter of acquiring the right customers and keeping
them. To be successful you need to know who to target.
Our customer analysis
tools help companies identify their best customers, determine how much they are
worth and profile their key attributes.
- Buying Analysis: Our
buying analyses are designed to uncover areas that are jeopardizing the health
of your business (i.e., defection); as well as identify opportunities for
growing revenue (i.e., win-back, product penetration and account penetration).
- Profiling & Modeling: We can help you profile your most valuable customers, identify their
underlying characteristics and help you pinpoint candidates that most resemble
your best customers. If you're focused on customer acquisition, our regression
models can help you identify which prospects are the most profitable to target
and which are costing you money.
- Customer Value: We can help you calculate the value of your
customers to optimize your CRM programs. Our pragmatic solutions will help
you transform your customer value calculations into day-to-day marketing,
communication and relationship management activities.
Customer analytics can help you gain key insights to build a solid
foundation for acquiring the right customers.