Research has shown a relationship between customer loyalty and profitability. Subsequently, many companies turned to loyalty programs as a means to maintain their best customers.

Our loyalty tools and programs can help you:

• calculate the economic impact of loyalty and build a business case for your loyalty initiative
• determine the key indicators of customer loyalty and design activities that matter most to your customers
• implement programs and touch points to maintain loyal customers (loyalists) and reduce defection
• migrate high potential customers to loyalists and cement relationships

When coupled with proactive, value-added communications, loyalty programs can help retain best customers, migrate high-potential customers and build strong competitive barriers.