| Defection Studies | Value-Added Contacts | Account Management |
Most of us have heard of the adage, "It cost more to acquire a new customer than
to retain an existing customer." Yet, many companies still struggle with
implementing a targeted retention initiative.
Keeping customers boils down to doing what matters most to your customers. It's
doing the right things, the right way. Yet, as simple as it seems, it's not easy
to implement. We have experience helping companies:
- identify their most valuable customers (customer value)
- understand the value customers want, how they want to be served and how
best to deliver value to customers
- design and Implement CRM programs to enhance customer relationships and
- assimilate and strengthen relationships with new customers with account
A simple, yet effective retention initiative can help you strengthen your
customer relationships, increase your profitability, build a strong competitive
barrier, and lay a solid foundation for growth.