Most of us have heard of the adage, "It cost more to acquire a new customer than to retain an existing customer." Yet, many companies still struggle with implementing a targeted retention initiative.

Keeping customers boils down to doing what matters most to your customers. It's doing the right things, the right way. Yet, as simple as it seems, it's not easy to implement. We have experience helping companies:

• identify their most valuable customers (customer value)
• understand the value customers want, how they want to be served and how best to deliver value to customers
• design and Implement CRM programs to enhance customer relationships and increase retention
• assimilate and strengthen relationships with new customers with account management programs

A simple, yet effective retention initiative can help you strengthen your customer relationships, increase your profitability, build a strong competitive barrier, and lay a solid foundation for growth.