Sales Pipeline Process
| People | Process | Tools |
If you're a business-to-business marketer or a professional services firm you're
well aware of the complexity of the selling environment. You know that closing a
sale isn't an event, it's a process . . . that it can take several months to
close a deal, not days or minutes . . . that establishing a trusted relationship
counts as much as, if not more than, the product or service that you represent.
No software or business process can replace the art of selling. Yet, a
well-defined CRM system helps to manage sales opportunities more effectively by
moving opportunities to the next stage of conversion. Sales Pipeline Systems
help minimize lost sales and breakdowns in the sales process.
All too often companies start with CRM software and change their business
process to fit the software. More often than not, this leads to suboptimal
results. The most effective pipeline systems start with mapping the business
processes before settling on the software solution.
We can help design a sales process that is optimal for your business. We'll work
with you to define each stage in the sales process and train your sales
professionals on using your CRM tools.