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This article highlights how organizations can increase sales conversions and bridge the gaps between sales and marketing by incorporating formalized lead distribution and lead management processes.

This article highlights key attributes and performance requirements of a well-defined Sales Pipeline system.

This article walks you through the process of conducting a Customer Value Analysis (CVA), so you can begin deploying sales and marketing investments profitably.

This article highlights the components needed to successfully transform a call center to a revenue-generating Customer Value Center.

This article highlights several techniques best-in-class companies use to break through the mediocrity to build highly effective sales organizations.