Each year, many companies lose a sizeable percentage of their customer base. Customer attrition often translates into dwindling revenue, increased operating costs and shrinking profitability.

Interestingly, customers who are "won back" often become more loyal than existing customers. As part of your retention and relationship management efforts, we can help you:

• identify customers who have recently defected or are about to defect
• understand the triggers and underlying drivers of defection
• build win-back programs that give you the opportunity to regain lost customers and win over "at-risk" customers

A carefully planned win-back program can help you re-solidify relationships with defected and "at-risk" customers before they become assimilated with the competition.