| Defection Analysis | Relationship Management Programs |
Each year, many companies lose a sizeable percentage of their customer base.
Customer attrition often translates into dwindling revenue, increased operating
costs and shrinking profitability.
Interestingly, customers who are "won back" often become more loyal than
existing customers. As part of your retention and relationship management
efforts, we can help you:
- identify customers who have recently defected or are about to defect
- understand the triggers and underlying drivers of defection
- build win-back programs that give you the opportunity to regain lost
customers and win over "at-risk" customers
A carefully planned win-back program can help you re-solidify relationships with
defected and "at-risk" customers before they become assimilated with the